I still remember the first time I tried some coffee. It was a cold Saturday morning and I was helping my dad out. He was drinking his coffee, as he always did, and I had a sip. It was beyond my comprehension why anybody would drink that!

But my taste for coffee came around soon enough. By the time I went to college, I was drinking it regularly, after a few months in college it was the first thing I did when waking up.

And that is when I started wondering about the impact of coffee on the world. And on the world of business. Coffee is an incredible lucrative business, just look at Starbucks.

With this website I want to help people understand the process and business of coffee better, so that they can work better and enjoy a better cup of Joes.