|
TABLE OF CONTENTS
Introduction
.
..
7
THE BEGINNING PROCESS
Where
to begin
.
..
8
Having
what it takes
.
..
8
Legal
requirements checklist
.
..
10
COFFEE BUSINESS BASICS
Small
business basics
...
11
Small
business in the US chart
..
.. 12
Coffee
business plan basics
..
13
Understand
your companys vision
..
..
15
Understand
business products and services
16
Understand
coffee consumers
..
..
16
Traits
of a coffee business manager chart
.
.. 18
Coffee
consumption in the US chart
.. 19
Understanding
your competitors
....
19
Determining
coffee value chart
..
..
20
Competitor
analysis worksheet
..
..
21
Getting
ahead of competition
..
..
23
How
to find the right location
..
.. 26
Finding
the right location worksheet
.
..
27
Average
daily traffic
..
28
Projecting
an estimated income
..
28
Traffic
analysis chart
..
29
ALL ABOUT COFFEE &
ESPRESSO
Choosing
your coffee
..
30
World
coffee bean production chart
.
.. 31
Where
coffee grows chart
.
..
32
Coffee
elevation chart
.
..
33
Coffee
production by country chart
..
.. 34
Coffee
taste characteristics
.
..
36
Ground
coffee chart
..
37
Caffeine
in coffee chart
..
38
Water
quality
....
39
Coffee
freshness tips
.
..
39
Coffee
quality
..
..
39
Coffee
freshness chart
..
40
Storing
coffee
.
..
40
Maintaining
brewed coffee
..
..
41
The
perfect coffee
..
41
The
perfect shot of espresso
.
.. 42
Espresso
menu beverages
..
44
Sample
espresso menu
..
..
45
About
grinders
..
46
How
to grind coffee
..
48
MAKING IT HAPPEN
Average
startup costs
.
..
49
Before
you start your coffee business
.. 50
Licenses
& permits
...
50
Calculating
startup costs worksheet
..
51
Calculation
monthly operational costs worksheet
53
Finding
equipment suppliers
.
..
54
Coffee
business expense chart
..
55
Finding
coffee suppliers
.
..
56
Startup
equipment checklist
..
..
57
Types
of espresso machines
..
..
59
Espresso
machines & prices
..
60
MARKETING STRATEGIES
Company
analysis worksheet
..
61
Daily
tasks worksheet
..
.
62
Weekly
goals worksheet
.
.
63
The
power of advertising
..
.
64
Typical
monthly advertising
.
66
Marketing
budget worksheet
.
.
67
Daily
marketing worksheet
.
.
68
Weekly
marketing worksheet
..
..
70
Annual
marketing worksheet
..
71
BUSINESS PROCEDURES
Cleaning
the espresso machine
..
.
72
Daily
cleaning checklist
.
..
75
Opening
checklist
..
76
Closing
checklist
.
79
Reducing
unnecessary expenses
..
81
Reducing
food costs
.
82
Handling
rush hours
.
83
Excellent
customer service
.. 84
General
security measures
.
85
Year
end accounting checklist
.
86
Seeking
professional advice
87
EMPLOYEE MANAGEMENT
Barista
characteristics
. 88
Sample
barista job description
89
Barista
hiring
..
90
The
real cost of hiring
.. 91
Employee
test questions
..
92
COFFEE STATISTICS
Coffee
consumption statistics
..
95
Coffee
consumption - 5 year projection
.. 97
Coffee
consumption overview
..
98
Coffee
restaurants per city
.
99
Coffee
shops per city
100
Male
consumption
..
101
Female
consumption
.
102
Coffee
consumption at various times per day
. 103
Where
coffee is consumed
..
104
Household
coffee popularity
..
105
Share
of cups
.
106
Top
10 sources of antioxidants
.. 107
Quick
coffee facts
..
107
Top
10 cities for coffee restaurants
108
Top
10 cities for coffee shops
.. 108
3 largest
coffee brands
.
109
Coffee
production prices
..
109
World
coffee production
109
World
coffee exports
..
110
World
coffee stocks
.
110
World
coffee consumption
.
110
US imports
.
110
US exports
of coffee
.
111
US stocks
..
111
US roasting
112
US retail
prices
..
112
Coffee
types & coffee making
112
Coffee
brewing
113
Coffee
drink distribution
.
113
Coffee
& health
113
Coffee
statistics Australia
113
Emerging
coffee trends
.
114
World
coffee facts
.
115
Africa
& Arabia
.
117
America
. 117
Japan
119
Coffee
in Europe
. 119
France
. 120
Greece & Turkey
. 120
Coffee
in Italy
.. 120
Italian
coffee consumption
.
121
Coffee
bar locations in Italy
.. 121
Italys coffee imports
.. 122
Famous
cafes in Italy
.. 122
SOURCES
123
|
