It’s easy to get caught up in all the various details of business as we go along. And we have certainly done that with coffeebusinessreport.com. But sometimes it’s good to go back to the core and ask yourself:
What is business exactly?
Let’s be clear: business is about making money. There is endless books and gurus who preach that you shouldn’t be in it to make money. But who would really work or build a business if it wouldn’t bring them any money? Even the teachers are definitely making money.
But how do we make money?
Money represents value. And value is something that we can trade with other people. So if we can make or deliver something of value to other people, then they can pay us money. We can use the money to trade with others to get the things we want, and so on. The system is so simple and elegant.
Somewhere, there has to be a force that drives the whole thing. A being that does all this, just to experience happiness with us. That would be God. But that goes beyond the scope of our little post here.
So if we want to ground ourselves and our business, we just realize that we are making money by creating things that other people value. There are many levels of course. Someone who builds parts for the robots that manufacture cars doesn’t directly produce things of value. But he is still essential in creating something of value to people.